Who is behind Grow the San Diego Way?

JP Theberge has spent the past two decades studying, measuring and analyzing consumer behavior on behalf of Fortune 500 companies.  His company, Cultural Edge Consulting, is a market research insights company that provides analytics and insights across numerous categories from the beer to automotive to packaged goods, among others.  He is very comfortable around data and has a passion for digging deeper into topics of the day.

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He is also a volunteer member and Vice Chair of the Elfin Forest / Harmony Grove Town Council where he has been steeped in the land use discussions taking place in San Diego County for almost a decade. In that time, he has met with many levels of County staff (including senior staff in the Land Use and Environment Group and the Fire Authority), senior SANDAG management and as well as numerous developers and, of course constituents in his area and wants to share his knowledge with the wider community to ensure that the narrative on housing in San Diego leads to a productive solution and not just what benefits certain special interests.  

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He is also a board member of San Diegans for Managed Growth, a group who is working on getting an initiative on the November ballot (Save our San Diego Countryside) that will bring San Diego County in line with other local jurisdictions such as City of San Diego, Encinitas and Escondido, in requiring a public vote when a General Plan Amendment is proposed by a developer.